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Social Media Marketing

MARKETING: UCI Extension launches new program on social media and mobile marketing.

A Native’s Take on OC Beaches

It’s February in Southern California, and you know what that means: it’s time to hit the beach! Just kidding, mostly. Still, we ought to take advantage of our perpetual sun. As the only UC in the OC, we have quite the selection of fine beaches to visit all around us. Sure, we aren’t located directly on the oceanfront like our cousins down at UCSB, but a short drive, bus ride or bicycle trip allows us much more variety.

Reducing Child’s Pain in Surgery

MEDICAL: UCI chair of anesthesiology researches how to reduce anxiety and pain in child surgery.

Looking Ahead at a Year of Trends

After a year marked by Bieber-fever, KFC Double Downs and Conan O’Brien rocking the jeggings, things might be taking a turn for the classier. Here are some of the top projected trends for 2011.

News In Brief

Compiled by Maxine Wally and Suzanne Casazza.

New Koba Tofu is Underwhelming

Recently, I’ve had a craving for “sundubu,” a spicy red Korean stew with chunks of soft tofu. However, BCD Tofu House at Diamond Jamboree never really agreed with either my palate or my wallet. Kaju Tofu is much better in quality, but it’s on the other side of town, making it unattractive for someone as lazy as me to go to. With this in mind, it should come as no surprise that I was pretty excited when Koba Tofu Grill moved into the old Blockbuster Video on Campus Drive.

“Cure Sonia” Campaign

MARROW: Amidst the booths, vendors and trailers on Ring Road emerges another worthy cause.

Student Regent Under Investigation [Updated: Feb. 16]

INVESTIGATION: Jesse Cheng is currently being investigated by UCI for an alleged sexual assault.

ZotShots (Feb. 7-13)

Another week through the eyes of the New University photographers.

Irvine Police Department Discovers Fraudulent ATMs

FRAUD: Chase bank experiences problems with identity theft, victimized UCI students.

The Awkward Anteater – Week 5

A moment from UCI athletics.

Year of the Rabbit Done Right

NEW: The ball in Times Square has dropped, but according to the Lunar calendar, the year has just begun.

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