In honor of her newest album “locket” released on Jan. 16, Madison Beer launched a global tour that began in Kraków, Poland, on May 11. Throughout this tour, Beer will be touring with openers Isabel LaRosa, Thúy and Lulu Simon on varying dates.
Beer initially gained fame after Justin Bieber posted her on his social media for doing a cover of Etta James’ “At Last.” She soon after signed with Island Records and began her journey in the pop music industry, where she would later receive a Grammy nomination for Best Immersive Audio Album for “Silence Between Songs” in 2024 and another for Best Dance Pop Recording for her hit single “make you mine” in 2025.
Besides her music and social media endeavors, Beer is also involved in bringing awareness about mental health. At only 16 years old, Beer was shamed online after an intimate video of her was leaked online, leading her to be dropped by her record label.
“Everything in my life went away within 12 hours,” Beer told Rolling Stone.
In her memoir, “The Half of It,” Beer details this time in her life and how she overcame her mental health struggles, finding the confidence and motivation to continue pursuing music on her own terms. By using creativity to self-reflect Beer has created music that is personal to her struggles and true to her artistic expression.
With 39.4 million followers on Instagram and 21 million TikTok followers, Madison Beer has a significant social media presence. On Spotify, her most popular songs from the “locket” album are “make you mine” with almost 475 million streams and “bittersweet” with an estimated 229 million streams. As of June, she brings in an estimated 16 million monthly Spotify listeners.
In an interview about the inspiration behind the “locket” album, Beer said this album is an evolution from her other albums that take inspiration from 60’s and 70’s sounds and artists. She wanted this album to feel more digital and was influenced greatly by some of her favorite artists, such as Imogen Heap and Ariana Grande. Part of the album’s digital sound comes from the use of autotune, with Beer saying, “something about the autotune felt so emotional to me,” following up with “and I kind of love it.”
The symbol of a locket inspires her entire album and tour. On a podcast with Ryan Seacrest, Beer describes the locket as an item that holds memories and keepsakes. The locket acts as the literal item that Beer can use to reflect on her past memories and move on from them. In the description of her album on Apple Music, the album describes Beer as a “hopeless romantic drifting through a world of whimsy and melancholy,” drawn to the locket holding her past romances and memories that spark these different emotions as she allows her mind to wander through nostalgia.
With this album, Beer has become more involved with the creative process, serving as a producer and writer for all the album’s songs. The tour itself also showcases great creativity with intricate and moving set pieces that create the illusion of a dollhouse. Throughout the show, Beer takes on the persona of a doll as she moves through the set and changes into multiple glittery and lacy outfits.
A Book Of Magazine applauded Beer’s vocal performance during her tour. Her vocal control and ability to emotionally connect with her songs make for a great delivery of every song. On her fourth tour, Beer takes the opportunity to showcase her raw vocals and utilizes the higher production quality to support her voice as she shifts from her upbeat hits to her softer melodies.
General reviews from the tour are positive and give compliments to Madison’s stage presence and her overall performance. The Daily Bruin calls the tour, “a dreamlike performance that was a blend of sensual, sad and snappy.” Still Listening Magazine calls the tour “a glittering pop fairytale” and the set “emotional, theatrical, and incredibly immersive.” Beer and her team’s hard work is shown greatly through the visually stunning set and costumes, making every part of the tour showcase a fun and energetic performance.
When describing the crowd for Beer’s tour, author Simona Anghel says there were “bows in hair, bows on shirts, bows everywhere—a sea of fans screaming every lyric back at her,” adding that “people were fully in the moment, jumping, crying, singing and watching Madison as if they truly could not believe she was standing in front of them.”
The crowds seem to adore Beer and are also deeply in love with her music. Beer shows her appreciation for her fans during her song “lovergirl,” where she goes down to the floor, taking pictures, hugging and holding the hands of her fans at the barricade. Honeypop describes this experience saying that her “loving energy even radiated to the farthest corners of the venue.”
The tour itself radiates this energy not only from Madison Beer herself, but from the fans and their dedication to showing out for the tour. The creativity and devotion of the fans really make this a worthwhile tour that makes for a fun and heart-warming experience.
“The Locket Tour” began in Europe in May and moved to the United States in June, and ended on July 13 with her last tour date in New York City. With songs from “locket,” “locket deluxe” and several hits from previous albums and singles, this tour is certainly one for many fans to enjoy.
Kelly Saenz is an Arts & Entertainment Intern for the summer 2026 quarter. She can be reached at saenzkm@uci.edu.
Edited by Corinna Chin and Joshua Gonzales
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